Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.
The magazine’s resident legal eagle ponders how laws governing debt collection apply to auto dealers.
Despite opposition from state dealers, the Iowa Department of Transportation has proposed a hike in registration fees from 5 to 6 percent. The state dealer association claims the increase will hurt sales.
Enforcing accountability is the only sure way to prevent the embezzlement of dealership funds.
Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.
Neither you nor your customers should have to choose between price and value. Marketing ace says the solution lies in an effective demonstration of the vehicle and your dealership.
Expert says converting online credit applications to closed deals requires a solid process, an emphasis on transparency and cooperation from the finance department.
A former employee is suing Houston, Texas-based Fred Fincher Motors because he was reportedly harassed by co-workers with a stun gun, according to KHOU-11 News.
This week, Yelp issued another round of consumer alerts, or pop-up messages warning customers that a business was caught ‘red-handed’ trying to purchase fake reviews.
The Better Business Bureau suspends the group’s accreditation after it paid more than $500,000 to settle at least 25 lawsuits related to its F&I practices. The operation had an 'A+' rating before it lost its accredidation.
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