Welcome to Part One of a six-part series of articles about the launch of a startup special finance operation at an already successful independent dealership on the fringe of a major U.S. metro market.
If the waivers intended to protect your dealership aren’t clearly visible, they might as well not be there.
Relying on email alone will not lead to confirmed appointments or sales.
Dealers are using unified communications to improve customer service and drive sales.
For better or for worse, the proliferation of technology and data is effecting sweeping changes throughout the auto industry.
Joe St. John may be the newest F&I trainer at Industry Summit, but he has a long history in the car business and some strong opinions about the future of the F&I office.
The man who has led the NADA’s regulatory advocacy efforts since 2006 believes the tide may be turning in the CFPB’s attack on dealer participation.
New York dealer Bill Fox brings experience, passion, humility and unwavering support for the franchised dealer model to his role as 2015 NADA chairman.
Crafting a winning direct mail marketing campaign in the Digital Age requires a clear, concise message that drives car buyers to your website.
Low turnover and rock-solid policies for labor times and pricing help retain your valuable service customers.
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