High PVR: Fake News or Great News
Dealers have become accustomed to dismissing claims of $1,500 per copy as ‘fake news,’ but that figure might not be as far out of reach as you think.
Dealers have become accustomed to dismissing claims of $1,500 per copy as ‘fake news,’ but that figure might not be as far out of reach as you think.
California auto dealers and their employees are on a litigation collision course. Attorney lists six problem areas to discuss with counsel.
Your sales pros need access to as much vehicle information as their customers do.
Chatbots are helping car buyers browse inventories, schedule appointments, and get pre-approved for financing.
Dealers must rethink their short- and long-term plans to keep up with a rapidly changing industry.
Former corrections officer Marty Hamm is capturing customers (and sales) at Alexander Chevrolet Buick GMC in Dickson, Tenn.
Statewide sweeps should convince dealers to clear the flim-flam artists from your F&I department.
Online retailers are entering the aftermarket parts game. Fight back with smart pricing, inventory and data.
Online appointment-scheduling is a good first step for dealers looking to improve the customer experience in the service lanes.
Dealer technology expert believes empathy, intelligence, attention to detail, a winning mindset, and teamwork are essential components of an effective tech support team.
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