The Evolution of Digital Marketing in the Automotive Industry
The auto industry must meet consumers where they are and be intentional in catering to the right audience with the most relevant content.
The auto industry must meet consumers where they are and be intentional in catering to the right audience with the most relevant content.
Days-to-turn for used retail listings have slightly increased and now sits just above 38 days, which is still lower than what is typically expected.
An informed consumer can, indeed, be a dealer’s best customer.
If dealerships are to survive, they must very quickly catch-up and calibrate their businesses to communicate with the consumer more effectively.
While the majority of new car purchasers take their service needs elsewhere, know that the door to that business isn’t closed but wide open for dealerships.
Dealers must be on the lookout for vehicles damaged in Hurricane Ida as they resurface across the country.
In the situation we’re talking about here, everyone is protected, except the private employer.
Sales is entrepreneurship, and your pipeline is your business — you should be reviewing and analyzing this on a regular basis to grow your business.
As the new president and corporate development officer of motormindz, Jason Stein strives to help startups bring new innovations to the automotive industry.
Spireon relaunches the LoJack brand with advanced technology and connected car functionality to grow value for dealers.
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