Ford Gets Into the Bike Business

It looks like Ford dealers may be switching to two wheels for some sales.

As Ford downshifts its electric vehicle production due to subdued demand, it's introduced two electric bicycles inspired by the Mustang and the Bronco, both of which it launched in the 1960s.

In a partnership with e-bike maker N+, the Detroit-area automaker launched the Bronco eBike and two Mustang electric bikes, one a limited-edition 60^th anniversary model to celebrate the milestone of its car namesake.

A press release on the new bicycles indicates the anniversary Mustang model will be sold exclusively through Ford dealerships. The other models are being sold only online at www.ford-bikes.com.

“We know the passion and thrill that gets unlocked when people get behind the wheel of a Bronco and Mustang,” said Ford Global Brand Licensing Manager Tyler Hill in the release. “These new eBikes will allow more people to experience the adventurous spirit of a Bronco and the exhilaration of a Mustang from the moment they grip the handlebars.”

The Bronco model, in a nod to its SUV counterpart, is designed for any type of terrain and has a “motorcycle-inspired” seat. Its manufacturer suggested retail price is $4,500, with a $390 option for alternative colors.

Ford says the Mustang features sportscar-like handling. It starts at $4,000 and has the same color option add-on.

The automaker said deliveries are scheduled to take place this year.

N+ styles itself as a “micromobility” innovator.

“We believe Micromobility will go the same way as the motor vehicle over the last 100 years, inspiring the creation of famous marques such as the Ford Mustang, Mercedes-AMG, McLaren F1,” it says on its website, “iconic performance cars from brands that were motivated by a passion for driving performance.”

It says it partners with Formula One race teams to apply their vehicles’ technologies to its e-bikes, including Mercedes-branded models.